Mandolin
2021-2022 | Art Direction, Design, Branding
Named Fast Company's Most Innovative Music Company of 2022, Mandolin served artists by connecting them directly with their fans through award winning livestreams and digital fan experiences (B2C). They also provided data and insights on how to engage fans next, on and offline (B2B). As the lead designer for Mandolin's client solutions and fan marketplace, I drove brand and demand campaign creative direction. Delivered assets included sales materials (pitch deck, video sizzle reels, one-sheets, website, email + social campaigns) as well as artist marketing campaigns (social + email cuts, art direction for shows, in-show lower thirds).
B2B / Client Website & Newsletter
The client website was a resource center for our clients to learn about the fan-facing products, sign up and access the data platform (Fan Navigator), read industry news, and more. I designed every aspect, including images, headers, icons and built the site in Webflow.
Scrolling page of the B2B / client website landing page
Static page of the B2B / Client website landing page
Scrolling page of the 'Mandolin Mixtape', the client newsletter
Fan Navigator Sizzle Reel
Fan Navigator was the platform that empowered our clients to access valuable data for their artists. I collaborated with a videographer to produce a dynamic sizzle reel that captured the essence of the brand. From designing key elements to creating custom assets, I ensured every piece aligned with our brand identity and contributed to the overall visual experience.
Organic Social Post
Mandolin artists were Grammy-nominated and our team was proud to livestream their music and have them as clients. Here is a post congratulating them for their nominations.
St. Patty's Day Campaign
Mandolin’s seasonal campaigns featured unique sub-branded identities that maintained our core recognition while incorporating new colors to reflect the season’s vibe. The goal was to infuse a fresh pop of energy that differentiated each campaign from our standard branding. Here we introduced green as the pop of color to tie in the St. Patrick’s Day theme. Below is an example of how we brought that vision to life for our St. Patrick’s Day campaign.
Shopify landing page to the St Patty's Day campaign
Email banner displayed in newsletters to promote the campaign
Social media carousel post for contest giveaway
Social feed post for St Patty's Day
Instagram story post for St Patty's Day
Artist Posters
Organic Social Post
Mandolin artists were Grammy-nominated and our team was proud to livestream their music and have them as clients. Here is a post congratulating them for their nominations.
Company Pitch Deck
Click the arrow buttons at the bottom of the presentation to scroll through.
Company Pitch Deck
Artist Ad Mats
Our artists often required custom design work to create key art and branding for their livestreams. These ad mats were featured across our website, social media, and email campaigns but needed to stand apart from the company’s established branding. I led the creative direction for Macy Gray’s key art, designing all ad mat cuts with the goal of crafting a soft, feminine, and romantic identity that resonated with her style and audience.
Main key art
Ad Mat used for ticketing and websites
Ad Mat used for Facebook events
Ad Mat used for emails and newsletters
Ad Mat used for Instagram story