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Mandolin

2021-2022   |   Art Direction, Design, Branding

Named Fast Company's Most Innovative Music Company of 2022, Mandolin served artists by connecting them directly with their fans through award winning livestreams and digital fan experiences (B2C). They also provided data and insights on how to engage fans next, on and offline (B2B). As the lead designer for Mandolin's client solutions and fan marketplace, I drove brand and demand campaign creative direction. Delivered assets included sales materials (pitch deck, video sizzle reels, one-sheets, website, email + social campaigns) as well as artist marketing campaigns (social + email cuts, art direction for shows, in-show lower thirds).

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Client Website & Newsletter

The client website was a resource center for our clients to learn about the fan-facing products, sign up and access the data platform, read industry news, and more. I designed every aspect, including images, headers, icons and built the site in Webflow.

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Scrolling page of the Fan Navigator website landing page (the data platform)

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Static page of the Fan Navigator website landing page (the data platform)

Scrolling page of the 'Mandolin Mixtape', the client newsletter

Organic Social Post

Mandolin artists were Grammy-nominated and our team was proud to livestream their music and have them as clients. Here is a post congratulating them for their nominations.

St. Patty's Day Campaign

Shopify landing page to the St Patty's Day campaign

Email

Email banner displayed in newsletters to promote the campaign

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Social media carousel post for contest giveaway

Social feed post for St Patty's Day

Instagram story post for St Patty's Day

Artist Posters

Company Pitch Deck

Artist Ad Mats

Many times, our artists required design needs to create their key art and branding for their livestreams. These ad mats were displayed throughout our website, socials and emails. I led the creative direction for Macy Gray's key art and designed all ad mat cuts.

Main key art

Ad Mat used for ticketing and websites

Ad Mat used for Facebook events

Ad Mat used for emails and newsletters 

Ad Mat used for Instagram story

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